In webmarketing (definition)At Staenk, we use a wide range of tools to collect, analyze and exploit data in order to increase a company's notoriety, sales or number of leads. At Staenk, we use a host of tools to propose web strategies that are best adapted to the targets and objectives of our clients.
In this article, we introduce you to some of our favorite tools, some of the most useful to have on hand if you want to implement a digital marketing strategycoherent itale!
1. Insight Yooda
Insight Yooda It also allows you to know the keywords on which the site is positioned, the number of pages positioned, the traffic related to natural referencing and many other elements, for example, you can track the position of keywords, the number of Google searches on them, the traffic obtained as well as the CPC Adwords.
As a result, Staenk uses Insight Yooda for several reasons:
- To know the SEO progress of websites, thanks to all the indicators present on the tool.
- To find new keywords, it is used in a way similar to the Google keyword planner.
The +: Insight Yooda gives you the possibility to monitor a list of competitors who are positioned on the same keywords as you.
Intercom is one of the flagship tools dedicated to customer relations... You don't know which tool I'm talking about? but if, you know, it's the little instant communication bubble that you can find on many websites!
See an example on the website of Digiforma for example!
The plus: with this tool, it is easy to send personalized messages to your users, open a dialog box and send them the information they are interested in.
SEMRush It is one of the most complete SEM analysis solutions on the market, but the free version of the tool only shows a vague overview of its full potential.
By entering the URL of any site, you can get a lot of valuable information:
- On the SEO level: keywords, position on keywords and their evolution, site positions, detailed analysis of incoming links (backlinks) to monitor netlinking.
- On the SEA level: list of Adwords keywords, estimate of the click rate obtained on these keywords as well as an estimate of the CPC
- On the online market: list of competitors
You can do a test via this widget:
The plus: with SEMRush, you can get to know all your competitors, not bad when you want to analyze your market on the net!
4. Google tools
Analytics, Tag manager, Adwords, Optimize... In short, all the tools developed by Google whose objective is to design, improve and analyze its presence on the web, are levers that we use very frequently at Staenk.
Here are the main Google tools for webmarketing:
- Google Analytics: it provides statistics on your website, and basic analysis tools for SEO optimization
- Google Adwords: it allows you to advertise on the different Google advertising networks (Display, Video, Search...)
- Google Tag manager: it is Google's tag manager
- Google Adwords Optimize: it allows you to perform A/B tests and customize your website according to user usage.
The plus: all Google tools are free!
1.frIt analyzes and issues keyword clouds to help you be better referenced on the web.
How does it work? 1.fr analyses the lexical fields of a page's content to propose the associated keywords, so that search engines such as Google and Bing better understand the article and place it in a better position.
The +: recently, 1.fr also allows you to find topics for articles, for example, you can enter the word "content marketing", and the tool offers article titles ! practical when you are short of inspiration !
Buzzsumo is a tool for analyzing e-reputation and social media curation, searching the web for content based on search queries and then listing the most shared content for a topic, author or domain.
With the paid version, you also have the opportunity to find the most popular questions to help you build your content strategy.
Remember, we used Buzzsumo to analyze the most shared content on the chatbot theme! 😉
The plus: the free version allows you to get an overview of the most shared content.
Hashtagify.me identifies the main hashtags and influencers to maximize your success on social media.
For example, the tool offers you a keyword cloud associated with your search, so if you are short of inspiration for your hashtags on Twitter or Instagram, or if you want to know the most popular hashtags, you are in the right place!
Hashtagify.me also designs a list of top influencers related to your research, which is particularly useful because it highlights the most active, influential and committed users on the subject.
The +: with the paid version, you have the possibility to save your favorite hashtags.
Rank.fr For each keyword, you can graphically visualize its evolution, and the tool also allows you to examine the performance of the sites through different indicators: RankSeo visibility score, top-positions, evolution of the number of backlinks and indexed pages.
At Staenk, we like Rank.fr because it allows you to export all data to CSV and PDF in one click, so you can easily share results with customers, and it is fully customizable with the ability to create groups of keywords, long tail tracking, email alerts and scheduled reports.
The +: you can follow your competitors and their positions also directly with this tool.
There are many other webmarketing tools but these 8 are clearly part of the "essentials"! we could still continue the list with many others, for example with Hootsuite, Bitly or Leadfox ! for the other tools, stay tunedwe may talk about it in a future article! 😉