In webmarketing (definition)There are many tools available to collect, analyze and exploit data to increase a company's notoriety, sales or number of leads. At Staenk, we use a wide range of tools to propose web strategies that are best adapted to the targets and objectives of our clients.
In this article, we introduce you to some of our favorite tools, among the most useful to have on hand if you want to implement a digital marketing strategy.itale coherent!
1. Insight Yooda
Insight Yooda allows you to analyze the SEO performance of websites and to search for keywords. It also makes it possible to know the keywords on which the site is positioned, the number of pages positioned, the traffic related to natural referencing and many other elements. For example, we can track the position of keywords, the number of Google searches on them, the traffic obtained as well as the CPC Adwords.
As a result, Staenk uses Insight Yooda for several reasons:
- To know the SEO progress of websites, thanks to all the indicators present on the tool.
- To find new keywords. We use it a bit like the Google keyword planner.
The +: Insight Yooda gives you the possibility to monitor a list of competitors who are positioned on the same keywords as you.
Intercom is one of the flagship tools dedicated to customer relations. You don't know which tool I'm talking about? But if you do, you know it is the little bubble of instant communication that you can find on many websites!
Watch an example on the Digiforma for example!
The plus: with this tool, it is easy to send personalized messages to your users. Open a dialog box and send them the information they are interested in.
SEMRush is a real gold mine! It is one of the most complete SEM analysis solutions on the market. However, the free version of the tool shows only a vague glimpse of its full potential.
By entering the URL of any site, you can get a lot of valuable information:
- On the SEO plan: keywords, position on keywords and their evolutions, site positions, detailed analysis of incoming links (backlinks) to monitor the netlinking.
- ATS: list of Adwords keywords, estimate of the click rate obtained on these keywords and an estimate of the CPC
- On the online market: list of competitors
You can make a test via this widget :
The +: with SEMRush, you can know all of your competitors. Not bad when you want to analyze your market on the net!
4. Google tools
Analytics, Tag manager, Adwords, Optimize... In short, all the tools developed by Google, whose objective is to design, improve and analyze its presence on the web, are levers that we use very frequently at Staenk.
Here are the main Google tools for webmarketing:
- Google Analytics: it provides statistics on your website, and basic analysis tools for SEO optimization
- Google Adwords: it allows you to advertise on the different Google advertising networks (Display, Video, Search...)
- Google Tag manager: it's the Google tag manager
- Google Adwords Optimize: it allows you to perform A/B tests and to customize your website according to users' usage.
The plus: all Google tools are free!
1.fran audit and editorial optimization tool for SEO. It analyzes and emits clouds of keywords to help you be better referenced on the web.
How does it work? 1.fr analyses the lexical fields of a page's content to propose the associated keywords, so that search engines such as Google and Bing can better understand the article and place it in a better position.
The +: recently, 1.fr also allows you to find topics for articles. For example, it is possible to enter the word "content marketing", and the tool offers article titles! Handy when you're out of inspiration!
Buzzsumo is a tool for e-reputation analysis and social media curation. It searches the web for content based on search queries and then lists the most shared content for a topic, author or domain.
It allows you to better understand your position in relation to your competitors who are in the same niches as you. With the paid version, you also have the possibility to find the most popular questions, to help you build your content strategy.
Remember, we used Buzzsumo for analyze the most shared content on the chatbot theme! 😉
The plus: the free version allows you to have an overview of the most shared content.
Hashtagify.me allows you to identify the main hashtags and influencers to maximize your success on social media.
It brings several interesting information to use. For example, the tool offers you a keyword cloud associated with your search. So, if you're out of inspiration for your Twitter or Instagram hashtags, or if you want to know the most popular hashtags, you've come to the right place!
Hashtagify.me also creates a list of top influencers related to your search. This feature is particularly useful because it highlights the most active, influential and engaged users on the topic.
The plus: with the paid version, you can save your favorite hashtags.
Rank.fr allows you to have the details of your positions on the search engines. For each keyword, you have the possibility to visualize graphically its evolution. The tool also allows you to examine the performance of sites through different indicators: RankSeo visibility score, top positions, evolution of the number of backlinks and indexed pages.
At Staenk, we like Rank.fr because it allows us to export all the data in CSV and PDF in one click. It therefore makes it easy to share results with customers. It is fully customizable with the possibility to create groups of keywords, long tail tracking, email alerts and scheduled reports.
The +: you can follow your competitors and their positions also directly with this tool.
There are many other webmarketing tools but these 8 are clearly among the "must-haves"! We could continue the list with many more, for example with Hootsuite, Bitly or Leadfox! For the other tools, stay tunedmaybe we'll talk about it in a future article ! 😉