Web marketing week

[Week from June 18 to 22, 2018] Every week we select the best news articles in the field of web marketing! You can find them on our blog every Friday.

The business categories in the Google Local Pack change dynamically depending on the query

Google now uses search engine keywords to customize the local pack business categories.

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Instagram launches IGTV, a platform for vertical and long-format videos

Instagram announces IGTV: a new platform dedicated to vertical videos, another particularity of videos published on IGTV: they can last up to 1 hour, IGTV, an application with long vertical videos An IGTV application will be deployed in the coming weeks on Android and iOS, so you can launch IGTV to access the videos. [...]
The post Instagram launches IGTV, a platform of vertical and long-format videos appeared first on Blog by the Moderator.
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Google's Podcasts application is available today

As a top trend on Product Hunt, Google has unveiled its "Google Podcasts" application, which is now available on Android devices. With this application, Google aims to "double the amount of podcast listening around the world. "Google Podcasts has an extensive library of podcasts (more than 2 million). […]

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Facebook launches surveys and quizzes for live videos

After several years of being available to publishers and users, Facebook has finally decided to make its live videos interactive. Content creators will be able to use a feature to generate surveys in real time, or even launch quizzes. "Our vision is to make video on Facebook truly interactive. […]

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[Computer graphics] – Why do Internet users block ads?

Do you find Internet advertising intrusive? The following study shows the impact of advertising and the reasons why visitors use adblocks. This study was conducted among 10,000 Internet users by Research Now in December 2015 in 9 countries (US, UK, France, Italy, Germany, Spain, Brazil, Mexico and the United States).

9 tips to optimize your Ads campaign

The basics of an Ads campaign no longer hold any secrets for you? Then this presentation is for you! Discover 9 tips that we use to optimise our clients' campaigns. From ad creation to performance monitoring, each step deserves your full attention. We offer training in paid search engine optimization [...]

The SMS extension for Adwords ads finally deployed!

After a few weeks in Beta version in the United States, Google Adwords deploys its new "Click-to-Message" ad extension to all Adwords accounts, allowing advertisers to connect directly to mobile users via SMS. how does the Adwords messaging extension work When the extension is enabled, users who search on Google can see the SMS icon [...]

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