[Week from June 18 to 22, 2018] Every week we select the best news articles in the field of web marketing! You can find them on our blog every Friday.
The business categories in the Google Local Pack change dynamically depending on the query
Google now uses search engine keywords to customize the local pack business categories.
Instagram launches IGTV, a platform for vertical and long-format videos
Instagram announces IGTV: a new platform dedicated to vertical videos, another particularity of videos published on IGTV: they can last up to 1 hour, IGTV, an application with long vertical videos An IGTV application will be deployed in the coming weeks on Android and iOS, so you can launch IGTV to access the videos. [...]
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Google's Podcasts application is available today
As a top trend on Product Hunt, Google has unveiled its "Google Podcasts" application, which is now available on Android devices. With this application, Google aims to "double the amount of podcast listening around the world. "Google Podcasts has an extensive library of podcasts (more than 2 million). […]
Facebook launches surveys and quizzes for live videos
After several years of being available to publishers and users, Facebook has finally decided to make its live videos interactive. Content creators will be able to use a feature to generate surveys in real time, or even launch quizzes. "Our vision is to make video on Facebook truly interactive. […]