[Computer graphics] – Why do Internet users block ads?

Do you find Internet advertising intrusive? The following study shows the impact of advertising and the reasons why visitors use adblocks.


This study was conducted among 10,000 Internet users by Research Now in December 2015 in 9 countries (US, UK, France, Italy, Germany, Spain, Brazil, Mexico and Argentina), via an online questionnaire. Respondents were divided into three groups: - active users of ad blockers on desktop/laptop, - active users of ad blockers on mobile (smartphones/tablets), - respondents who have heard of ad blockers but have not yet installed them. Source Teads

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