[Computer graphics] – Why do Internet users block ads?

Do you find Internet advertising intrusive? The following study shows the impact of advertising and the reasons why visitors use adblocks.

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This study was conducted among 10,000 Internet users by Research Now in December 2015 in 9 countries (US, UK, France, Italy, Germany, Spain, Brazil, Mexico and Argentina), via an online questionnaire. Respondents were divided into three groups: - active users of ad blockers on desktop/laptop, - active users of ad blockers on mobile (smartphones/tablets), - respondents who have heard of ad blockers but have not yet installed them. Source Teads

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