Return on Investment
(ROI) of your site
Web Analytics / Web Analytique is a digital marketing discipline that measures website traffic, user interaction & understanding how online information is accessed.
Concrètement, le Web Analytics permet de mesurer la rentabilité d’un site, notamment le retour sur investissement (ROI) de certaines actions, au travers de ses performances par rapport aux objectifs préalablement fixés.
You don't have the web analytics skills? you just don't have the time resources? don't worry, Staenk agency is Google Analytics certified ! it has all the web analytics skills to help you better achieve your goals. staenk also helps you to continuously improve the performance of your marketing actions through the different web analytics solutions that we master.
IDENTIFICATION OF YOUR OBJECTIVES
It is important to know your objectives in order to set up the corresponding indicators and to be able to measure the return on investment: generate leads ? Get more transactions ? Do you want users to stay on your site for a specific period of time? Do you want them to fill in your contact form or subscribe to your newsletter? All these indicators have to be identified in advance.
Google Analytics does not allow you to measure all the desired data on a site, so it is advisable to create a tagging plan, which lists all the actions you want to measure. Google Analytics & Google Tag Managerwe set up these tags for your brand.
GOOGLE ANALYTICS CONFIGURATION
Integration, configuration and implementation of objectives.
CONFIGURATION GOOGLE TAG MANAGER
Implementation of monitoring tags to measure conversions
CREATION AND CONFIGURATION
OF GOOGLE ANALYTICS
If you do not have a Google Analytics account, we will assist you in the account creation process and help you configure your account for optimal settings.
AND PERSONALIZED REPORTING
We constantly monitor the key indicators for your company (KPI) to ensure the best possible performance, and we produce a reporting table to help you understand the overall performance of your indicators and enable you to make the right decisions, as well as a dedicated area with interactive reporting (data studio).
Reporting and dashboard of your performance
Continuous monitoring of the indicators and performance of your actions
WHY IS IT ESSENTIAL
TO INTEGRATE WEB ANALYTICS INTO
YOUR DIGITAL STRATEGY?
It is an essential discipline for the as well as implementing a webmarketing strategy of your brand, it allows you to measure the scope and effectiveness of your actions. web analytics solutions allow you to benefit from data relating to the performance of your website. strengths of your acquisition channels, the traffic sources the most profitable or the behaviour of users with your site.
This discipline is your best ally in terms of marketing decisions, you have access to real-time data, it allows you to make continuous corrections on a website if you quickly perceive blockages or technical problems, and the information collected will also allow you to carry out reporting in order to manage your company.