Return on Investment
(ROI) of your site
Web Analytics / Web Analytique is a digital marketing discipline that measures website traffic, user interaction & understanding how online information is accessed.
Concretely, Web Analytics allows to measure the profitability of a site, including return on investment (ROI) of certain actions, through its performance in relation to previously set objectives.
OUR SKILLS IN WEB ANALYTICS
You don't have the skills related to webanalytics? You simply don't have the resources in terms of time? Don't worry, Staenk agency is Google Analytics certified! It has all the web analytics skills to help you better achieve your goals.
Staenk also helps you to continuously improve the performance of your marketing actions through the different web analytics solutions that we master: natural referencing (SEO), paid referencing (SEA), social networks, content strategy,...
Each web analytics service includes a complete study and analysis of your website, the configuration and implementation of tags and pixels and ends with a monthly personalized report with an analysis and decryption of your data.
IDENTIFICATION OF YOUR OBJECTIVES
It is important to know your objectives in order to set up the corresponding KPIs (Key Performance Indicators) and to be able to measure the return on investment. Generate leads? Get more transactions? Increase awareness? Do you want users to stay on your site for a specific period of time? Do you want them to fill in your contact form or subscribe to your newsletter? Understand how far you've come towards your goal? Which banner is the most effective? All these indicators must be identified beforehand with the help of a precise tagging plan.
A tagging plan Analytics or called tagging plan is a document describing all the tags on a website as well as the implementation process allowing the measurement, monitoring and analysis of the different tags.
Google Analytics does not measure all the desired data on a website. It is therefore relevant to make a tagging plan, which lists all the actions you want to measure.
Thanks to the tools Google Analytics & Google Tag Managerwe set up these tags for your website.
GOOGLE ANALYTICS AND GOOGLE SEARCH CONSOLE CONFIGURATION
Integration of Google Analytics tag and Google Search Console, configuration and implementation of objectives.
CONFIGURATION GOOGLE TAG MANAGER
Implementation of tracking beacons to measure conversions.
FACEBOOK PIXEL CONFIGURATION
Integration of the Facebook pixel, configuration, implementation of objectives and analysis of Facebook Ads campaigns.
FACEBOOK PIXEL CONFIGURATION
LinkedIn pixel integration, campaign analysis.
CREATION AND CONFIGURATION
OF GOOGLE ANALYTICS
Don't have a Google Analytics or Google Tag Manager account? We'll help you through the account creation process. We also help you to configure your account for an optimal setting up and a follow-up of all your data according to the webmarketing levers used.
SAMPLE REPORTING AT STAENK
AND PERSONALIZED REPORTING
We continuously monitor your company's Key Performance Indicators (KPIs) to ensure the best possible performance. A reporting table is produced by us to help you understand the overall performance of your KPIs so that you can make the right decisions. You will have access to a dedicated area with interactive reporting (data studio).
Reporting and dashboard of your performance
Continuous monitoring of the indicators and performance of your actions
WHY IS IT ESSENTIAL
TO INTEGRATE WEB ANALYTICS INTO
YOUR DIGITAL STRATEGY?
It is an essential discipline for the as well as implementing a webmarketing strategy of your brand, it allows you to measure the scope and effectiveness of your actions. web analytics solutions allow you to benefit from data relating to the performance of your website. strengths of your acquisition channels, the traffic sources the most profitable or the behaviour of users with your site.
This discipline is your best ally in terms of marketing decisions, you have access to real-time data, it allows you to make continuous corrections on a website if you quickly perceive blockages or technical problems, and the information collected will also allow you to carry out reporting in order to manage your company.