Increase your Visibility on Search Engines and Opt for Quality Content
Definition: SEO (Search Engine Optimization) is the art of improving the understanding of a web page by search engines (such as Google or Bing) in order to get a website up in the search results page. The SEO agency is a group of experts with in-depth knowledge of SEO techniques.
NATURAL REFERENCING AUDIT
This step consists in making an inventory of your site and its structure, we establish a list of blocking / slowing down factors that can hinder the good web referencing of pages by search engines.
The technical criteria of referencing to be taken into account are numerous and can make the difference to reach the first page.
We analyze all relevance criteria for SEO traffic such as internal mesh, on-page optimization, meta tags, image alt attributes and other elements using our SEO tools and our experience in SEO.
As SEO is becoming more and more complex, it is essential to define an effective and scalable SEO strategy. SEO optimization allows you to get qualified traffic and improve your conversion rate.
At this stage, we identify the performance indicators to evaluate the SEO strategy, then choose the groups of keywords that correspond to your target and finally, the SEO tactics to implement.
The levers of SEO are numerous: content, videos, press campaign or local / social strategy, the next step is to improve your content or marketing content.
CONTENT (MARKETING MATERIAL)
Improving or creating SEO content gives positive signals to search engines. We accompany you in the process of creating quality content. Creating an editorial calendar will allow you to have a long-term view of your needs in resources. process for creating quality content.
By establishing an editorial planning, you will have a long-term vision of your resource needs. Either you opt for an in-house resource or we, as an SEO agency, can provide you with optimized and ready-to-use content. This content will also have to fit your netlinking strategy.
The organic referencing passes by the notoriety which is acquired thanks to the links also named backlinks which point towards your site. An optimal strategy of web referencing makes it possible to obtain effective and profitable incoming links.
For Google, the profiles of links that connect to your site are the most important factors in determining your position in search results. This outline is established based on several elements such as the number of links, the reputation of the emitting websites and where the links are located.
We set up quality links in your field. Quality work is needed for this to succeed, and only an SEO agency can bring you satisfactory results on the long-term.
THE MAIN QUESTIONS AROUND NATURAL REFERENCING
WHAT IS NATURAL REFERENCING?
SEO is a suite of techniques that improve a search engine's understanding of a site to generate more traffic.
HOW MUCH COSTS AN SEO STRATEGY?
The price of a SEO strategy is variable depending on the goals and the reputation of the brand. However, you can get results with a few hundred or thousands of euros of investment
HOW LONG MUST I BE TO BE THE 1st ON GOOGLE?
It takes an average of 12 months to achieve significant results. This duration varies according to sectors and investments
WHAT IS THE DIFFERENCE BETWEEN NATURAL AND PAID SEO?
Natural referencing provides free traffic by optimizing the website and the links that come from other sites while paid search is a way to advertise on search engines.