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How can I reboost the natural referencing of my old blog posts?

reboot the seo of his old blog posts

If you have been interested in the performance of your blog posts, you may have been surprised by the patchy visibility of some of them. You've spent time on it, you think you've optimized it for SEO, your content is interesting, it has a real added value... 

But why isn't it working?

Today I'm giving you several leads for reboost the natural referencing of your blog article already published.

1- Update your articles

Is your article more than six months, a year old? Maybe some of the items mentioned in it are not most current. I advise you to reread your article and make any necessary changes.

Similarly, if you have made a "Top Trends 2019" type article in your sector of activity, it would be advisable to change for the current year... and update the trends mentioned!

Why would you do that?

Your blog post has a certain history It is therefore (normally) already indexed by Google and already benefits from some organic referencing, however weak it may be.

Instead of letting your item die and replacing it with others, it may be a good idea to update it.

First of all, because the user likes to arrive on "new" content: he will have much more confidence in the truthfulness of your words. Dated texts do not necessarily give a good image.

Then, like the user, Google likes fresh content and will have more confidence in it. The search engine will then be more inclined to push it into its SERP.

2- Add text to your articles

The richness of your article is a criterion that should normally be taken into account as soon as it is drafted, but I prefer to mention it again here. Indeed, a lot of content has been written instinctively - which is good -, and seems long enough in the eyes of its author ... when they are not so long. 

However, it can make all the difference to the SEO of your article.

Generally speaking, an article can be considered too short under 400/500 words.

Except that (here lies all the subtlety), your competitors may have done better. Look at the existing articles treated by other sites on the same theme and if they are on average longer, richer in information.

Some tools such as the Keyword Surfer or the platform Semrush can give you the number of words of the contents positioned on the first page. Ideally, this is the volume you should aim for!

Why would you do that?

The longer your text is, the more information you give to your readers as well as to search engines. 

If this information is relevant (adding text to add it doesn't help), your content will be better considered by Google. Because, quite simply, you answer more precisely and more completely to the search of the Internet user. 

3- Optimize semantically your content

Is your text long enough? It's fine. But is its semantics rich enough? Your lexical field is it varied enough? Have you covered all the parts to be covered? These are also elements that weigh in the balance!

To boost your article using the semantics used, there are several tips :

  • Type in your keyword on Google and take a look at the AAP (People Also Ask) proposed. You may want to include these terms if they match your article.
  • Find out on which keywords your page is positioned on Google Search Console. Some words, including words on which you are positioned very far away, can be interesting and therefore added to your content.
  • Finally, many tools exist to semantically enrich your content. For example: 1.fr, Semrush's SEO Content Template tool, SEOQuantum,... 

Why would you do that?

It is essentially to facilitate the understanding of search engines. The richer and more varied your vocabulary, the more you will make your subject and its subtleties identifiable. 

You give Google additional clues as to why your article fits the bill perfectly of the Internet user!

4- Add other contents

In general, an article is much more complete and enjoyable to read when it is accompanied by visuals.

Be careful that, for the page loading time and thus the user experience, the added content is not too heavy.

Likewise, preferably host the videos that you include in the Youtube article. In addition to minimizing the weight of the videos on your pages, this is a choice of SEO-friendly platform, which can contribute to your video referencing.

Why would you do that?

Putting more photos, infographics or videos (which correspond to the article in question, of course) is appreciated by your visitor but also by the search engines! We're also there on enrichment.

5- Optimize your internal network

In SEO, it is very important to link its contents. By doing internal linking (i.e. linking your pages together with links), each link given will give some credit to the page concerned. 

Thus, your article should contain links to other relevant articles in your blog to bring them to life. Okay, you may have done that. But above all, don't forget to link other items so that they include a link to the article you want to boost!

Why would you do that?

In technical terms, the links transmit "SEO juice". The link will thus increase the power of a page, also called Pagerank. This is a Google indicator (not revealed by the giant) measuring the "weight" of a page.

6- Give more visibility to your article

We are broadening the spectrum of SEO, but any visibility operation is favourable -indirectly- to your natural referencing.

You've produced a beautiful article and you're proud of it? Share it with the world, encourage its popularity.

You have the possibility to :

  • share on your social networks
  • create a post pinterest
  • share on your newsletter
  • relay on the home page of your website
  • talk about it, in an appropriate and non-intrusive way, on forums and other online spaces dealing with the topic

Be creative: there are many ways to bring your article to light!

Why would you do that?

As I mentioned, improving the visibility of your article will indirectly affect your SEO. But this operation can have a very concrete impact!

Indeed, it is possible that some visitors share your articlethrough a link on their own website. Or that they quote you and give you credit (a phenomenon often observed with "original" content such as computer graphics). The key is always and again to have a content that is different from the others!

In any case, promoting your article is in my opinion an essential step following the production of an article. And external links, also called backlinks (in dofollow preferably) are a real plus for your natural SEO!

In brief

Internet is forever Your items and their SEO do not have an expiration date! It's up to you to pamper them and devote time to (rather simple) operations that will improve their natural SEO. 

The condition sine qua non of their success is of course the quality of the content!

à propos de l'auteur.e : Marie Lehner

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