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The referencing of a website

When creating a website or launching a blog, it is essential to know the referencing conceptWhat is it? natural or paid referencing? we propose you to define what referencing is, so that you can better understand the particularity of this digital strategy that impacts the visibility of your site. 

1. the definition of referencing

SEO is an optimization technique that aims to make your website emerge among the first results of the lists compiled by search engines, when you type a query in the bar, distinguishing between natural and paid SEO.

By optimizing your website, you help search engines to list you well, making it easier for crawlers to understand the theme and capture the content of your websites. 

Natural referencing

Natural referencing is also called SEO (Search Engine Optimization), which is all the steps and actions that tend to offer a better visibility to a website on search engines, it requires a real knowledge of optimization techniques and is also time-consuming for neophytes. 

Use a agency of organic search is a good solution for the site to appear in the first results on Google and other search engines, and natural search engine optimization experts meet the requirements of search engine algorithms by using strategies developed for a good sustainable positioning. 

Paid SEO 

To gain visibility and notoriety, it is sometimes wise to use techniques of -It is also defined as SEA (Search Engine Advertising), a paid service that positions your site on relevant keywords. 

The website is positioned in the advertising portion of search engine results pages, Google's paid search service is called Google Ads, and paid search improves the visibility of your website and helps you generate quality traffic. 

2. why referencing a website? 

To choose the most relevant results according to a query, search engines must make choices by collecting information from all websites and ranking them using extremely complex algorithms. 

It is important to understand that three-quarters of Internet users do not look at more than 4 or 5 sites on the first page of a query's results, so if the site does not appear at the top of the list, it will never be visited, there is no point in having a great website if no one knows how to find it and can't visit it. 

3. on site or off site referencing? 

The optimization of a website is practiced at different levels. 

On Site SEO 

These are the practices that are carried out directly on the website On Site referencing includes content quality, HTML coding, photo naming with good keywords, etc. In general, On Site referencing corresponds to all the strategies used to improve a website. 

Off Site SEO

These are the actions external to the website or blogIn Off Site SEO, we include inbound link strategies, but also backlinking or netlinking, in other words, links that lead to the website in question. 

If search engines detect a large number of links to the same site, it means that it is a well-known and recognized site, so the content must be of high quality and the structure is easy to read, and the more the site is appreciated by Internet users, the higher it will be ranked in search engine results. 

4. which SEO techniques enhance the value of a website? 

SEO is a very extensive strategy that includes several types of actions, here are some examples of SEO techniques. 

Optimization of the site structure

This is the basis of a good website that will appear first on search engine results; if the structure of the site is not clear, search engine robots may misclassify it. clear structure of your websiteyou have to:

  • A logical and relevant domain name
  • Smart source codes
  • Well-constructed URLs
  • The use of a security protocol (HTTPS)
  • A homogeneous and harmonious distribution of resources
  • Quick response and display when changing pages
  • A good internal network
  • A precise and detailed site map
  • A mobile version of the site

Optimization of the site's content

For your site to be detected, you must publish a high quality contentForget the filling that was allowed in the early days of search engine robots, of course they always focus on the amount of content you publish, but they also inspect the quality of writing. 

The text must be correctly spelled and well structured, and it is also recommended touse interesting keywords to reach the right target. Benchmarking content must be richbut also rregularly renewed or supplemented. It must include a variety of texts, but also photos and videos. All content must be structured with HTML tags and ALT tags.

Optimization of the site's reputation

For the site to appear in pole position on the results lists, it must also be serious and popular beingIf the site is often visited, it is because the content brings information to Internet users... To define the popularity of a site, we pay attention:

  • Netlinking and backlinking (internal links to the site and external links)
  • Referring sites that refer to the site (are they popular, is the content consistent?)
  • To follow and no follow links (should some content be indexed or not?)
  • Well optimized links at the anchors
  • Interactions with users of social networks. 

You will have probably understood it, to achieve a good referencing is the assurance that the site benefits from a better visibility and a high quality traffic. 

à propos de l'auteur.e : Swann Le Moigne

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