What is Search Engine Optimization (SEO)?
Benchmarking organic search is a marketing discipline focused on increasing the visibility of organic search engine results (free or non-advertising). SEO encompasses both the technical and creative elements necessary to improve a site's positioning, generate traffic and increase search engine awareness. The SEO is made up of many elements, from the content on your page to the way other sites quote you on the web. Sometimes SEO is simply a matter of making sure that your site is structured in a way that is understandable to search engines.
SEO is not just about creating websites for search engines. It's about making your site better for visitors. At Staenk, we believe that these principles go hand in hand.
Why does my site need SEO?
The majority of web traffic is generated by the major search engines Google, Bing and Yahoo! Although social media and other types of traffic can generate visits to your website, the search engines are the main method of navigation for most Internet users. This is true if your site provides content, services, products, information or just about anything else!
Search engines are unique in that they provide targeted traffic from people looking for what you offer, expressing specific needs. Search engines are the catalysts of the Internet. If search engines cannot find your site or add your content to their databases, you are missing out on an incredible opportunity to generate traffic to your site.
Search queries/expressions (the words that users type in the search box) are of extraordinary value. Experience has shown that search engine traffic can increase (or decrease) the success of an organization. Targeted traffic can boost advertising, revenue and exposure like no other marketing channel. Investing in SEO can have an exceptional return on investment compared to other marketing channels.
Why can't search engines understand my site without SEO?
Search engines are smart, but they still need help. The major engines are always striving to improve their technology to explore the web more deeply and deliver better results for users. However, there is a limit to how search engines can work. Good SEO can help you attract thousands of visitors, but in the same way, poor management can bury your site in the depths of search results where visibility is minimal.
In addition to making content available to search engines, natural referencing also helps improve rankings so that your content is placed where "searchers" will find it more easily. The Internet is becoming increasingly competitive, and companies working on natural referencing will have a decisive advantage for future customers.
Can I do SEO for myself?
The world of SEO is a complex one, but most people can easily understand the basics and know the essential aspects. Even a small amount of knowledge can make a difference. Free access to the basic knowledge of SEO on the web makes it easier to understand. Combine this with a little practice and time, you can also do it yourself.
Depending on your commitment over time, your willingness to learn, and the complexity of your website, you may decide that you need an expert or a web agency in the field to handle this aspect for you.