Ressources STÆNK

[Computer graphics] – Why do Internet users block ads?

If you find that Internet advertising is intrusive, the following study shows the impact of advertising and the reasons that drive visitors to use adblocks.

Why-internet-blocking-advertising-F

This study was conducted with 10,000 Internet users by Research Now in December 2015 in 9 countries (US, UK, France, Italy, Germany, Spain, Brazil, Mexico and Argentina), via an online questionnaire, and was divided into three groups: – active users of ad blockers on desktop/laptop, – active users of ad blockers on mobile phones (smartphones/tablets), – respondents who had heard about ad blockers but had not yet installed them Source.

à propos de l'auteur.e : Swann Le Moigne

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