Develop your notoriety
& your influential marketing business
Benchmarking influence marketing or "influence marketing" in English, is the set of techniques that aim to use the potential of recommendations and prescriptions of influencers such as bloggers, instragrammers, youtubers, ...
Influence marketing targets bloggers, the most popular social network users (Facebook, Instagram, Twitter, TikTok), as well as youtube users.
The influencer promotes a site, a product or a service and becomes a real ambassador for the brand and the company.
HIS INFLUENTIAL MARKETING AGENCY
Staenk is an agency specialized in webmarketing and the creation of influence campaigns. Our social media expertise allows us to choose the right social network and influencers for you objective web.
You wish to work on the notoriety of your brand? Increase and measure your sales ? Do get to know your new collection? Develop your community and touch perfectly your target ?
Influencers can help you achieve your goals. But several questions arise: How do you set up an influencer strategy? On which social network? How to identify the right influencers? Should I choose micro or macro influencers?
Your Staenk agency will deploy a powerful, creative and innovative marketing influence campaign: from the choice of influencers to the creation of content and the implementation of advertising campaigns, we will work with you to develop all the power of digital prescription!
IMPLEMENTATION OF INFLUENCE MARKETING
TO ESTABLISH A
Influence marketing is to use e-influencers as a vector for increase awareness of a brand, site or productThe objective in the short or long term is to generate more traffic on a site or to develop the company's turnover thanks to a personalized 100% strategy.
The development of social networks The media reach of some influencers' accounts on social networks has become much greater than that of some so-called traditional media.
The first step is to formulate an achievable and measurable objectiveThe creation of influence strategies has become a priority for brands to target an audience that is no longer receptive to traditional media. The social media represent a real vector of communication for companies/brands and influencers are an integral part of the strategy on these platforms.
The influencer's remuneration varies according to different criteria: type of content to be produced, notoriety, audience or sector of activity, for example, his remuneration may take the form of invitations to an event, sending products or giving a discount coupon, whatever the reward chosen, it must bring added value to the influencer and/or its community.
Brand integration contract that consists in promoting and talking about a product in order to promote it.
Also known as "Branded Content Ads", brands have the possibility to sponsor an influencer's post.
Organized trip for bloggers to test specific places (hotels, restaurants...) so that they can promote these places.
Invitation of influencers to particular events to communicate on the release of new products, services, etc.
RETURNS ON INVESTMENT
Influence marketing has been successful with brands but remains a criticized strategy.
Here are the two main obstacles for brands to launch an influential marketing campaign:
1. the likes race
Some unscrupulous "influencers" use strategies to buy fans, likes, views in order to inflate their audience, so building an influential marketing strategy with your agency will prevent you from making mistakes.
Your agency will accompany you to:
Identify the influencers who carry your values and check their profile and expertise.
CHOOSE THE RIGHT CHANNEL
Advise the channel and social platform that best suits your objectives and brand.
CUSTOMIZE THE APPROACH
Stand out and be perfectly identified on social networks as a brand.
2. performance measurement
Your agency will accompany you to:
IMPROVE THE NOTORIETY OF YOUR COMPANY
GENERATE REVIEWS OF YOUR BRAND
DEVELOP YOUR BRAND IDENTITY
Why use a marketing agency to set up a relevant influence campaign?