AGENCY MARKETING
OF INFLUENCE

Develop your notoriety
& your influential marketing business

Influence marketing or "influence marketing" in English, is the set of techniques that aim to use the potential of recommendations and prescriptions of influencers such as bloggers, youtubeurs,...
Influence marketing targets bloggers, users of the most popular social networks (Facebook, Instagram, twitter), as well as youtubeurs, who promote a site, product or service and then become a real ambassador.

#1
IMPLEMENTATION OF INFLUENCE MARKETING

TO ESTABLISH A
STRATEGY

Influence marketing is to use e-influencers as a vector for increase awareness of a brand, site or productThe objective in the short or long term is to generate more traffic on a site or to develop the company's turnover thanks to a personalized 100% strategy.

CHOOSE THEM
INFLUENCEURS

The development of social networks The media reach of some influencers' accounts on social networks has become much greater than that of some so-called traditional media.

CREATION OF
THE STRATEGY

The first step is to formulate an achievable and measurable objectiveThe creation of influence strategies has become a priority for brands to target an audience that is no longer receptive to traditional media. The social media represent a real vector of communication for companies/brands and influencers are an integral part of the strategy on these platforms.

PAYMENT

The influencer's remuneration varies according to different criteria: type of content to be produced, notoriety, audience or sector of activity, for example, his remuneration may take the form of invitations to an event, sending products or giving a discount coupon, whatever the reward chosen, it must bring added value to the influencer and/or its community.

INVESTMENT OF
PRODUCT

Brand integration contract that consists in promoting and talking about a product in order to promote it.

PUBLICATIONS
SPONSORIZED

Also known as "Branded Content Ads", brands have the possibility to sponsor an influencer's post.

BLOG
TRIP

Organized trip for bloggers to test specific places (hotels, restaurants...) so that they can promote these places.

INVITATION
EVENTAL

Invitation of influencers to particular events to communicate on the release of new products, services, etc.

#2
RETURNS ON INVESTMENT

Influence marketing has been successful with brands but remains a criticized strategy.
Here are the two main obstacles for brands to launch an influential marketing campaign:

1. the likes race

Some unscrupulous "influencers" use strategies to buy fans, likes, views in order to inflate their audience, so building an influential marketing strategy with your agency will prevent you from making mistakes.

Your agency will accompany you to:

IDENTIFY INFLUENCERS

Identify the influencers who carry your values and check their profile and expertise.

CHOOSE THE RIGHT CHANNEL

Advise the channel and social platform that best suits your objectives and brand.

CUSTOMIZE THE APPROACH

Stand out and be perfectly identified on social networks as a brand.

2. performance measurement

Your agency will accompany you to:

IMPROVE THE NOTORIETY OF YOUR COMPANY

GENERATE REVIEWS OF YOUR BRAND

DEVELOP YOUR BRAND IDENTITY

SUCCESS
STORIES

Aduro

37% of global conversion rate

#3
ADVICE

Why use a marketing agency to set up a relevant influence campaign?

SELECT THE E-INFLUENCERS BEST SUITED TO YOUR COMPANY

ENHANCE YOUR INFLUENTIAL NETWORK

CREATE A RELATIONSHIP OF CONFIDENCE

INTERACT ON DAILY WITH INFLUENCES AND THEIR COMMUNITY

CREATE AND MANAGE FINANCIAL PARTNERSHIP