On the occasion of the Human Talks the web professions from 7 February 2017 in Lyon, the Staenk team presents the concepts of AARRR and LeadGen.
Webmarketing: the lead machine
Two concepts: AARRR and Lead Generation (find info on thegrowth hacking agency)
An objective: to make the web a growth machine
The (sometimes) wrong concepts of traditional webmarketing are challenged with the AARRRR (Acquisition, Activation, Retention, Referral, Revenue) of Sean Ellis and the lead generation (LeadGen).
These two methods reinvent the way we think about thetraffic acquisition and the customer path until the conversion.
>>> Discover the presentation (click on the image to download the PDF) :