Staenk at the Human Talks in Lyon: Growth Marketing and Lead Generation

Swann Le Moigne
02/06/2017 at 22:17
0 294

On the occasion of the Human Talks the web professions from 7 February 2017 in Lyon, the Staenk team presents the concepts of AARRR and LeadGen.

Webmarketing: the lead machine

Two concepts: AARRR and Lead Generation (find info on thegrowth hacking agency)
An objective: to make the web a growth machine

The (sometimes) wrong concepts of traditional webmarketing are challenged with the AARRRR (Acquisition, Activation, Retention, Referral, Revenue) of Sean Ellis and the lead generation (LeadGen).

These two methods reinvent the way we think about thetraffic acquisition and the customer path until the conversion.

>>> Discover the presentation (click on the image to download the PDF) :

à propos de : Swann Le Moigne

Having been in the digital business for almost 10 years, I like to share my vision of current events. By creating the Staenk web agency, my goal is to help brands to be visible on the Internet by focusing on performance.

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Staenk at the Human Talks in Lyon: Growth Marketing and Lead Generation

Webmarketing: the lead machine

Why outsource your digital marketing?

Inbound B2B Marketing: How to create an efficient lead generation strategy?

What is the impact of Digital Transformation (DT) on marketing?

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