Inbound marketing

All our articles on inbound marketing

Efficient Newsletter

How to write a very engaging newsletter?

81% of Internet users are subscribed to at least one newsletter. This figure, from the 2017 Email Marketing Attitude study, reveals all the potential that newsletters have to gain visibility. They make it possible to make oneself visible to a wide target audience. They are also a way to create a link between the company and its list of customers.

strategy to choose your content formats - agence webmarketing staenk

3 strategies to choose your content formats!

You probably already know (but at Staenk, we like to repeat ourselves to get the message across) that an editorial strategy cannot be improvised. It requires financial and human resources. It should also be remembered that this strategy must be based on one or even several objectives and requires a good knowledge of the target. The knowledge [...]

Why outsource your digital marketing?

As technology continues to transform the way we consume and, for marketers, the way we interact with our customers, traditional marketing is slowly but surely being eclipsed by a new strategy, digital marketing. But what is digital marketing? And why does it need to be outsourced to optimize its effectiveness? Definition and [...]

What is a good automation marketing strategy?

You hear about it every day, but you don't dare to admit that marketing automation is for you an anglicism in which you don't really know what to put in? or you vaguely see what it is, but don't know how to create your marketing automation strategy for your company? [...]

What is the impact of Digital Transformation (DT) on marketing?

The need to integrate digital transformation at the heart of its marketing strategy is driven by a majority of companies: according to the Adetem barometer for 2018, digital transformation is constantly evolving in the minds of marketing professionals compared to 2017. 66% of marketers in 2018 valued customer experience as a key factor in their success.

Inbound B2B Marketing: How to create an efficient lead generation strategy?

Marketing methods and B2B sales techniques have been disrupted by digital technology for the past ten years or so, and marketing or sales managers have been forced to rethink their strategies to adapt to new buyer behaviour... No longer is it a question of picking up the consumer through intrusive push methods; now it is necessary to attract his attention[...]

Staenk at the Human Talks in Lyon: Growth Marketing and Lead Generation

On the occasion of the Humain Talks les métiers du web on February 7th 2017 in Lyon, the Staenk team presents the concepts of AARRR and LeadGen. Webmarketing: the lead machine Two concepts: AARRR and Lead Generation (find out more about the growth hacking agency) One objective: to make the web a growth machine. The two concepts are: AARRR and Lead Generation.

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