GROWTH (HACKING) MARKETING
Generate traffic & leads
Benchmarking growth hacking brings together a set of marketing techniques, tools and know-how aimed at rapidly activating the growth of a company and its turnover in a significant way.
Using discreet ideas, Growth Hackers will grow a business or start-up.
A true marketing revolution, Growth Hacking is a state of mind above all else. The primary objective is the rapid growth of a product or service. It represents "Growth". All marketing techniques are used to achieve this goal, even if they are less conventional, hence the term "Hacking".
OUR ACQUISITION CHANNELSGROWTH
Community animation or sponsored advertising, we develop your social ecosystem in order to increase your notoriety.
We carefully write SEO-optimized content that clearly meets the needs of your potential customers.
We design from A to Z paid Google Ads and social ads to boost your visibility on the web.
Analyzing the analytical impact of our actions is a priority in order to understand which digital channels are the most efficient.
THE AARRR > THE GROWTH MARKETING AGENCY METHOD
On a daily basis, we rigorously apply the AARR methodIt is based on 5 essential acquisition metrics that allow to answer questions such as :
✓ How do users find you?
✓ Do users come back afterwards?
✓ Are they satisfied enough to recommend you to their entourage?
The nature of our intervention will be different depending on the lead maturityWe audit your business environment to determine what steps need to be put in place to ensure the best results.
#Acquisition: attracting new prospects
GENERATE QUALIFIED TRAFFIC
Staenk's growth hackers exploit all possible digital channels to generate qualified and sustainable traffic for your business.
CHOOSE THE RIGHT CHANNEL
By applying the Test & Learn methodology, our team determines which channels offer the highest growth potential for your business.
#Activation: how to convert your traffic?
The objective is to interest visitors in the value of your services and/or products in order to convert them into users.
USE THE RIGHT TOOLS
UX-optimized landing page, CTA, retargeting & enhanced social network animation allow you to efficiently convert your website visitors.
#Retention: Build Customer Loyalty
ADAPT THE CONTENT TO THE USER
Once the user is well integrated into the digital ecosystem, our experts analyze the user profile and then offer personalized communication tailored to what they are looking for.
BUILD CUSTOMER LOYALTY
The user will be regularly informed of news about your products and services by sending newsletters, promotional offers, retargeting...
#Referral: creating prescribers
This crucial step is your ability to be recommended by third parties.
ANALYZE YOUR CONTACTS
We analyze and identify your brand ambassadors.
CHOOSING THE RIGHT PRESCRIBERS
USE WORD OF MOUTH
We use brand advocacy to encourage your customers to convince their loved ones to take action and become a real ambassador for your brand.
#Revenues: Generating Revenues
INCREASE YOUR INCOME
All the campaigns we set up are aimed at converting your prospects into customers in order to generate revenue for your business.
ANALYZE AND CHOOSE
Each step of the conversion tunnel is finely analyzed by our team to understand which channel is the most effective for generating revenue.
UNDERSTAND YOUR DATA
THE METHODOLOGY OF GROWTH HACKING
Each Growth Marketing agency has its own methodology. Our Growth Hacking consultants will adapt their strategies according to your objectives, your industry and the competition on the web.
1. ESTABLISH YOUR
Going to war without a battle plan announces defeat without appeal. Our GH consultants will draw up a meticulous strategy, taking into account the measures and countermeasures to be adopted in the event of problems.
THE RIGHT TOOLS
Staenk will list its needs in tools and basic equipment in order to gather all the possible conditions to reach the objective: website, blog, form field, implementation of Google Tag Manager tags, Google Analytics, ...
AN IRRESISTIBLE OFFER
We are going to highlight the benefits, support the consequences of doing nothing, put in the rush and reduce all the brakes on buying. We are increasing profits and reducing the proposed supply brakes.
YOUR BUYERS PERSONAE
As a typical customer for your products or services, defining the buyer persona will allow you to align the whole company with consistent messages and arguments.
Building your persona is not done intuitively but with factual methods (figures, studies, analysis of your existing data).
5. SET UP
Placing call-to-actions, creating landing pages, opening a pro-active chat, setting up personalized pop-ups, browser notifications, marketing automation, all techniques are good to convert. Ask your growth hacking agency.
6. COUPLING THE GH
Growth Hacking works perfectly when coupled with classic webmarketing strategies. It will divide your acquisition costs and increase your conversions. It will not replace traditional marketing but will complement it with a different philosophy.
Using the A/B testing method, we will test several versions to understand, analyze and choose the version that works best.
The mentality of the Growth Hacker is to test, to make mistakes, to learn. Each failure feeds the experience in order to set up the most relevant actions for your target.
REST ON ONE'S LAURELS
Growth Hacking requires constant questioning both in its strategy and in its analysis. A strategy of Growth Hacking can work in a time T but perhaps anticipated if you do not question it to move forward.
A Growth Hacker's first philosophy is that nothing is taken for granted!