Fresh Produce E-commerce Webmarketing Strategy

Project Description

Founded in 2017 by a great traveller with a passion for exceptional fruit, Fruits At Home is a young company whose mission is to introduce individuals and professionals alike to fruit from elsewhere with exceptional flavours.

The brand My Lemon Caviar thus counts among its range various lemon caviars and its declinations such as marmalades, products that can be found in specialized stores as well as on their online shop.

The brand's objective is to position itself as a major player in lemon caviar and exceptional fruits, in particular through their website and by working on their online notoriety!

The result ?

For Mon Citron Caviar, we worked on the webmarketing leverage of SEO - both natural and paid - and together we defined an SEO and SEA strategy that allowed us to considerably increase the website's traffic, notoriety and brand image.

We have gone from 2,000 to 22,000 visitors in 1 year.

Evolution of visitors to the website

22000
16500
11000
5500
0
2018
2019
+
%
SEO TRAFFIC
CLICKS ON Sponsored Ads
+
Positions on the term "lemon caviar"
+
Expressions positioned on Google

Missions for My Lemon Caviar

Webmarketing strategy to develop the visibility of the Mon Citron Caviar brand

Strategic support
Website audit
Elaboration of an SEO strategy, operational implementation and monthly monitoring
Implementation of a paid search engine optimization strategy
Website management

Visuals

lemon caviar ads
lemon-caviar recipe
lemon caviar ref
lemon caviar example ads
lemon caviar example
ads lemon caviar
visu lemon k