Google Ads e-commerce site strategy


Project Description

Super Insolite is an e-commerce site for gadgets created in 2008, specializing in unusual gift ideas, it offers a wide range of diverse and varied products, every day it offers a new original gift idea for all occasions.

The result ?

We conducted a complete audit of the Adwords account, first checking all campaign parameters, selecting relevant keywords and implementing an auction analysis, which allowed Super Insolite to generate conversions.

How we managed to optimize the Google Ads account

Google ads account optimization
of corrected errors

The campaign for Super Insolite

We audited this client's Adwords account to improve its paid referencing, and the many advertising campaigns on the Adwords account were carefully analyzed to determine areas for improvement, including campaigns, ad groups, keywords and ads.

Staenk offered this client a sponsored link service:

  • Full audit of the Adwords account
  • Checking the configuration of your campaigns
  • Analysis of the structure
  • Choice of your keywords and their typology
  • Analysis of the auction strategy
  • Advertising performance
  • Overall consistency landingpage <> keywords