Inboud marketing strategies in the B2B healthcare sector

Brand: Roche Diagnostics

Project Description

As the world leader in biotechnology, the Roche Group is one of the leaders in the research-based pharmaceutical and diagnostic industry, and Roche Diagnotics has approached our agency to promote its Viewics solution, a software program that synthesizes all megadata from various IT systems, in the laboratory and beyond.

The result ?

The objectives of our service were first to create a webinar to present the functionalities of the new solution to healthcare professionals and then to generate registrations.

To promote this online conference, we have created optimized landing pages, Dispaly and Search campaigns on Google Ads as well as sponsored campaigns on social networks, and to optimize the participation rate in the webinar, we have also designed newsletters to stimulate the interest of health professionals and encourage them to register.

How 170 healthcare professionals registered for the Viewics solution presentation webinar

Generation of registrations for the webinar dedicated to health professionals

2500
2000
1500
1000
500
0
2017 JAN
2017 APRIL
2017 JULY
2017 OCT
2018 JAN
2018 MARCH
WEBINAR REGISTRATION
SESSIONS RECORDED ON LANDING PAGES
PEOPLE HAVE SEEN THE REPLAY
%
ATTENDANCE RATE

Missions for Roche Diagnostics

Inboud marketing strategy to generate webinar registrations:

Creation of optimized landing pages

Creation of sponsored campaigns on Google Search and Google Display

Graphic design of banners displayed on Google's Display network

Creation of sponsored campaigns on social networks

Webinar organization and registration management via Livestorm software

Examples of sliders:

webinar-demo-viewics
Roche1