Inbound marketing strategies in the B2B healthcare sector

Brand: Roche Diagnostics

Project Description

As the world leader in biotechnology, the Roche Group is one of the leaders in the research-based pharmaceutical and diagnostic industry, and Roche Diagnotics has approached our agency to promote its Viewics solution, a software program that synthesizes all megadata from various IT systems, in the laboratory and beyond.

The result ?

The objectives of our service were first to create a webinar to present the functionalities of the new solution to healthcare professionals and then to generate registrations.

To promote this online conference, we have created optimized landing pages, Display and Search campaigns on Google Ads, sponsored campaigns on social networks, and newsletters to increase the participation rate in the webinar, to stimulate the interest of health professionals and encourage them to register.

170 healthcare professionals have registered for the Viewics solution presentation webinar.

WEBINAR REGISTRATION
SESSIONS RECORDED ON LANDING PAGES
AFFECTED HEALTH PROFESSIONALS
%
WEBINAR ATTENDANCE RATE

Missions for Roche Diagnostics

Inbound marketing strategy to generate webinar registrations:

Creation of optimized landing pages

Creation of sponsored campaigns on Google Search and Google Display

Graphic design of banners displayed on Google's Display network

Creation of sponsored campaigns on social networks

Webinar organization and registration management via Livestorm software

Examples of sliders:

webinar-demo-viewics
Roche1