Inbound marketing for SAAS software

Project Description

Need to save time to manage your training activity? Digiforma allows you to generate your training documents in a few clicks: program, convention, certificate, and educational reports.

This software in SaaS mode is also suitable for implementing a quality approach (before, during and after the training), for financial monitoring of a training activity or for creating e-learning modules.

This online tool is intended for independent training organizations and trainers.

The result ?

At Digiforma, we work on all the levers of traffic acquisition and lead generation, defining an SEO strategy that has enabled us to generate nearly 50,000 unique visitors per month and, thanks to a high-performance content strategy, we have succeeded in positioning the brand first on many key expressions including "training management software".

Our social media strategy has allowed us to increase our fan community and acquire new users.

How did we manage to generate 1150 leads/month?

Evolution of Digiforma's monthly traffic between 2017 and 2019

50000
30000
40000
20000
Sept 2017
Sept 2018
Sept 2019
VISITORS/MONTH
LEADS/MONTH
+%
OF VISIBILITY SEO
ON GOOGLE ON "TRAINING MANAGEMENT SOFTWARE"

Missions for Digiforma

Strategy and complete digital support for Digiforma, optimization of conversions and acquisition of new users.

Digital strategy consulting

Conducting an SEO audit

Acquisition campaign

Influencer campaigns

Creation of content optimized for the website and SEO optimization

Creating emailing

Creating and managing the Facebook page

Creation of an online magazine dedicated to current events in vocational training

Examples of publications:

Post-Facebook-Digi
Post-Facebook-Digi-2
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