Google SEO strategy for the collaborative economy sector
Brand: La Cordée
La Cordée is a friendly and caring community that welcomes nomadic workers (employees, self-employed) and companies in work (coworking) and sharing spaces. first established in Lyon, La Cordée's coworking spaces are now present in 6 cities in France including Paris and Nantes.
The result ?
Our support enabled La Cordée to generate targeted and qualified traffic on the themes of meeting rooms and coworking spaces thanks to the alliance of efficient SEA and SEO strategies.
How we managed to implement an explosive visibility strategy for La Cordée
The campaign for La Cordée
We set up a Google Ads advertising campaign in order to precisely target people looking to rent a meeting room in France. A preliminary study allowed us to choose on the website the landing pages (landing pages) adapted to this mission. An SEO follow-up was set up next to it.
Staenk offered this client a paid referencing and natural referencing service.
Researching potential keywords and cost-efficiency
Posting of ads online
Optimizing campaigns in real time
Measuring conversions on the website
Implementation of special extensions
Monitoring and reporting
SEO optimizations and follow-up
Examples of creations :
"Swann helped us to set up our AdWords campaign, and beyond a well thought-out and economical campaign (we are a small structure), he was above all extremely educational and knew how to explain step by step his approach and the results observed... Today, Swann is working on our natural referencing, with the same application!
Michael Schwartz, Co-founder of La Cordée