Training in Digital Communication

Brand: EM Lyon

Project Description

For almost 3 years, we have been working with EM Lyon, business school, grande école de gestion et commerce as teachers for students in Licence and Master in digital communication.

The résultat ?

We have designed training programs dedicated to license and Master trainees at EM Lyon in initial or continuing training, with the objective of providing them with the keys to designing effective and efficient digital communication strategies, so that our trainees can identify the issues to be solved and determine which levers to use (SEO, SEA, social networks, etc.) to achieve the objectives set.

 

How did we train more than 2400 trainees to design a high-performance digital strategy?

Missions for EM LYON

Design of pedagogical materials and animation of training courses:

Training of trainees in the following courses: Executive MBA / Master Web Marketing / Master Digital Marketing for Luxury / Certificat transformation digitaleC

Design of web analytics training materials

Creation of educational content in SEO, SEA and e-mail marketing

More about our collaboration

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Swann the Moor