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Voice Search & Google Ads: how to adapt your paid search engine optimization?

Recently, voice search has experienced a dramatic growth with the advent of voice assistants. True pocket or home companions, voice assistants are transforming the way people search for information. The answers given by Alexa (Amazon), Siri (Apple) or Bixby (Samsung) are totally different from the answers given by search engines. They are more intuitive and easy to use.

How to choose the right project management software?

If you are in business and want to invest in software to manage all your projects, it can be difficult to choose the right tool for everyone in your company, given the diversity of project management software available. Staenk has tested several solutions, and here are a few examples of what we have to offer.

What will be the trends in Paid Listing in 2020?

ATS in 2019 With 4.389 billion users in 2019, the internet, thanks to Paid Search Engine Optimisation, has become a major medium for Advertisers in all sectors. The second largest advertising expenditure worldwide after television, the internet is by far the fastest-growing medium. For their part, the traditional media are tending towards a [...].

Which search engine to choose?

You know at least two search engines: Bing, from Microsoft, and Google, and for good reason, you have a brand new Windows computer, and your default browser (Edge) uses Bing, so systematically, your first and last search on Bing will be "download Google Chrome", but why are we all doing that, and shouldn't we[...]

Tutorial: creating a campaign on the Google Ads search network

Recently, we learned about ASP and Google Ads features, so if you want to take it to the next level and create your first campaign with the American giant's advertising tool, or if you want to discover how to use Google Ads to acquire new leads and increase your awareness, in this tutorial we will show you how to use Google Ads to get new leads and increase your awareness. In this tutorial, we'll show you how to use Google Ads to get new leads and increase your awareness.

What digital strategies for your e-commerce site during Black Friday?

Black Friday is the must-attend event for all e-merchants and internautes ! This event imported from across the Atlantic (which always takes place the day after Thanksgiving) allows the former to benefit from great discounts and the latter to sell their stocks and increase their sales. on the web, in the face of the war of e-merchants that is taking place[...]

What is paid referencing (PRS)?

Close to SEO, paid referencing (also regularly referred to by the acronym SEA, which comes from Search Engine Advertising) is based on the purchase of online advertising space. The aim is to bid on keywords or advertising spaces in order to quickly broadcast targeted ads. This notion is also called "sponsored links". What are the advantages of paid referencing?

Site Kit by Google: how to configure it on a WordPress site?

Given the success of WordPress websites and the importance of user experience (also known as UX), Google has decided to create its own plugin called Site Kit by Google, which gathers all the Google information needed to analyze performance and develop your website. Site Kit is a free open source plugin that centralizes all essential data.

What is the cost of a webmarketing agency?

You want to boost your digital communication? with the help of a complete strategy, defined by professionals? You want to acquire more visibility on the Internet, develop your e-reputation, benefit from personalized support or exchange with communication experts ready to invest in your projet ? whether it is a one-off need or a long-term collaboration, the services [...]

How to choose a webmarketing agency?

If you are in a non-competitive sector today, take advantage of it, because for most companies, visibility and presence on the web are essential, so what better way to help you develop them than through a webmarting agency, with a complete and multidisciplinary team, powerful digital analysis and automation tools, as well as powerful[...]

What is an SEO Consultant?

As an SEO expert, the SEO consultant is responsible for increasing the visibility and reputation of companies and their websites on the Internet, using a number of levers: netlinking, editorial strategy, content optimization, structural redesign of the site and analysis of user behaviour... These are all means of action that require control[...]

SEO Optimization: the elements to take into account for your site

When creating a website, the goal is to be visible on search engines, but you can't create your content and wait for people to find you, you have to use different techniques to be in the first Google results, one of which is to ensure SEO optimization of your site, because when[...]

Tips to Optimize your campaigns on Google Ads?

If you came across this article, it is because you already know what Google Ads is, otherwise, catch up with our guide on Google Ads. In any case, and as a reminder, Google Ads (formerly Google Adwords) is the advertising tool of the search engine Google. It allows to carry out campaigns on the search engine Google.

SEO points for your website: have a digital presence

When you talk about SEO points, i.e. natural referencing, there are elements to analyze, but to ensure its success, it is essential to analyze the results, when you develop a marketing strategy, you must analyze its repercussions, and for referencing, you must do[...]