Nowadays, it is very easy to create a website in a short time! But are you sure that it will really help you achieve your goals? When you start creating a website, you must quickly face a crucial question: should you start with a CMS such as [...]
With several million searches per second, Google is unavoidable - and uncontrollable ! Using Google ads is one of the best marketing strategies in order to promote your training courses and get yourself known online. This simple solution, accessible to all, allows you to develop your training activity with your potential customers, and this, [...]
Mother's Day is a key date in chestnut marketing to make sales and win new customers. Indeed, according to an LSA study, more than 60 % of the French give a gift to their mothers for the occasion. For e-commerce, it is essential to choose the right communication channels to quickly gain visibility on the Internet.
Today Instagram is only evolving with new e-commerce formats, moving on to reels and guides, the world's 4th largest social network is constantly reinventing itself. Contents1 Instagram - reels (format inspired by Tiktok)2 Instagram - guide 3 Instagram - Shopping4 Why is it essential for your company to adapt to the Instagram evolutions?5 Our [...]
Valentine's Day is a must-see event in any good marketing calendar and represents a powerful business lever in both physical and online stores. Indeed, it should be taken into account that 78 % of buyers inquire online before buying in store. Without forgetting that 49 % of French people prefer to buy online for their Valentine's Day gifts. This e-commerce event [...]
A must on the marketing calendar, winter and summer sales require a certain level of preparation for e-commerce sites, as well as for physical shops. During sales, online sales occupy second place (41.6 %) in sales during this period behind shopping centres (44.5 %). In this article, we give you our advice on how to make the most of this [...]
Ah the autumn... Leaves that blush and then fall, cinnamon scented candles, the time of disguises and pumpkin-shaped decorations! The month of October ends in style with Halloween, a must-see business event for all shops, whether physical or e-commerce. In this article, we show you how not to miss out on this [...]
Since Friday 30 October, France has been in a second containment to deal with the COVID-19 epidemic. Before you start, you have an e-commerce site, discover our strategy tips! The first containment was, for some companies and institutions, the opportunity to stand out from the competition and to explode their competitiveness.
Halloween has just come to an end and you already have to set up a new digital strategy for Christmas. Indeed, this annual event is a must for e-commerce sites and is a joyful opportunity to boost sales. So, how to gain visibility on the web to attract traffic to your site and convert to this new strategy?
The French Days is a commercial operation launched for the first time in 2018 by 6 French e-commerce brands. This e-commerce event is inspired by Black Friday and takes place twice a year, in spring and in September. For a limited period of time, e-merchants make exceptional promotions on a selection of products. Get ready for the 2021 edition [...]
Copywriting in a nutshell is the art of persuasive writing. All content creators who have made their mark on the web in recent years have a basis in copywriting. Some are literally master copywriters! This copywriting technique is particularly used to get sales pages that convert more, and to get the most out of your website.
And here we go again: confinement in France is at its V2. Who knows, maybe the country will have a V3 and even a V4. In any case, if this period allows a realization, it's because digital is more crucial than ever and adaptability is key! E-merchants : […]
The off-site SEO is the set of natural SEO actions aimed at boosting the popularity of a website. Contrary to on-site and on-page SEO, these are actions that are carried out outside your website, further away from purely technical and semantic fields. What are the criteria for off-site and on-page SEO?
I joined the team in September 2020 for my Master's degree in digital strategy, as a social media consultant. I tell you about my recruitment and my integration within the Staenk agency! 😉 My recruitment - Staenk webmarketing agency I was recruited during the confinement in April/May by Swann Le Moigne, a [...]
Black Friday is the unmissable event for all e-merchants and internautes ! This event imported from across the Atlantic (which always takes place the day after Thanksgiving) allows the former to sell off their stocks and increase their turnover and the latter to benefit from attractive discounts. When does it start? (Answer at the bottom of the article) Coming up...
On-Page SEO is the set of optimizations for natural SEO that can be done on your web pages. On-Page SEO is part of - and an essential component! - of On-Site SEO, i.e. SEO optimizations that can be carried out on a site scale. It is to be differentiated from off-site SEO, outside the site [...]
The 2016 US elections have opened a very important debate on the other side of the Atlantic: What is the impact of the internet giants at the ballot box? At the heart of the debate is the massive publication of "fake news" or "misinformation" set up in Russia and particularly used and relayed by many supporters of Donald Trump on Google, Twitter or the Internet, [...].
When we talk about natural SEO, there is a way to divide the discipline into 3 types of optimizations (other than technical, content, popularity!). We can indeed differentiate between on-site, on-page and off-site optimizations. On-site SEO represents all the SEO optimizations carried out on the website, in a global way. It includes technical SEO, technical SEO, [...]