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What are the best paid search engine optimization training courses?

paid referencing training

You want to make your site known quickly by displaying it at the top of the search results, but you don't know about the - (SEAKING) ?

First of all, maybe our article "The How to make paid referencing "can help you better understand how ATS works.

However, whether you want to delegate the management of your SEA strategy to an expert agency or learn the basics of paid referencing, training in paid referencing is essential in order to fully grasp the stakes of referencing on the web.

You will have a better understanding of an ASP strategy as a whole and will be able to more easily measure its performance and ROI. In this article, we take stock of the best paid search engine optimization (SEO) training courses. 

Why train in SEO?

The motivations for training in paid referencing can be numerous. For example, it can make your website stand out from the competition, increase sales, quickly gain notoriety or collect e-mails from potential customers, etc...

Paid SEO training will give you solid foundations if you're a beginner. If you're an experienced player, you can take your ASP strategies to the next level. This is an opportunity to learn from modern technology and keep you up to date with the latest developments in Search Marketing. 

How to train for SEA referencing? 

Keep in mind that SEO is not an exact science. Indeed, it is essentially composed of strategic tests to better understand the expectations of robots and Google's algorithm. Of course, the display of SERPs and the positioning of sites are subject to Google's rules, but these evolve regularly according to updates of more than 200 criteria of the algorithm. What worked yesterday in terms of paid and natural referencing no longer works today. Working on your SEO therefore requires a daily effort and to constantly study the market and the competition.

Meet the actors of web referencing on the web

One of the best paid search engine optimization training courses is to go to dedicated events. Exchange with ATS experts or with your peers if you are an ATS consultant yourself and keep up to date with the latest developments. Algorithms change frequently, so if you can't keep up with them, choose a constant lookout using ASP tools that will be presented at these events. 

What are the best paid search engine optimization training courses?

Training in specialized agencies or via a freelance expert consultant

Many agencies specialising in SEA offer training in paid search engine optimisation (Staenk does it in particular !). The most important thing, before you sign up for a training course, is to make sure you have the expertise of the agency or freelance consultant. To do this, do not hesitate to ask participants who have attended the training. Also, check the objectives to be achieved at the end of the training. A serious SEO training course must be able to give you the following skills: 

  • understand the challenges of the web and SEO in SERPs
  • know how to establish a referencing strategy according to its targets, budget and needs
  • Understand and apply paid search engine optimization techniques.
  • set up customized performance indicators in Google Analytics and Adwords.

Forming by oneself 

One of the best training courses in paid search engine optimization is - for motivated people who are not afraid to invest some time in training - without any doubt self-study. You will choose how much time you allocate to your training. Don't forget to subscribe to the newsletters of the SEA training sites or blogs. This is a good way to keep up to date with ASP news on a daily basis. 

Here are some of the essential resources for training in paid search engine optimization: 

There are also video trainings to learn about paid search engine optimization, and in particular through your CPF (Personal Training Account), don't hesitate to train yourself through it. 

Discover all the useful tools for your ASP in our dedicated article.


Taking a paid search engine optimization training course is ideal to understand the challenges of an ATS strategy and how it works. If you are already an ATS expert, taking further training will allow you to add new skills to your expertise. You will be able to maximize your results with your customers. As a beginner, acquiring a solid foundation will enable you to develop your ASP strategy yourself, but also to monitor the work of your service provider. 

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à propos de l'auteur.e : Ludivine Mazzotti

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