Ressources STÆNK

Staenk at the Human Talks in Lyon: Growth Marketing and Lead Generation

On the occasion of the Human Talks the web professions on February 7, 2017 in Lyon, the Staenk team presents the concepts of AARRR and LeadGen.

Webmarketing: the lead machine

Two concepts: AARRR and Lead Generation
An objective: to make the web a growth machine

The (sometimes) wrong concepts of traditional webmarketing are challenged with the AARRRR (Acquisition, Activation, Retention, Referral, Revenue) of Sean Ellis and the lead generation (LeadGen).

These two methods reinvent the way we see thetraffic acquisition and the customer path until conversion.

>>> Discover the presentation (click on the image to download the PDF):

à propos de l'auteur.e : Swann Le Moigne

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